Redesigning the TikTok Photo Comment Experience
Impact
Led a comprehensive overhaul of the photo comment experience across creation and consumption flows, introducing image editing, in-flow photo publishing, refined back-navigation logic, and redesigned container frameworks, gesture interactions, and micro-interactions.
Increased per-user publishing by +28.49%, overall penetration by +0.24%, and entry rate by +0.18%.
Timeline
2025 Jun - Dec (6 months)
Role
Product Design Intern
Team
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Product Foundation Design Team
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Product, Development, and Quality Assurance Team
Design
💡 Heads up: There’s a fair bit of motion in this section—if things seem a little slow to load, just tap 'Expand' to see them in action!
Refined core interactions, motions, and display rules to ensure a seamless and robust fundamental experience.
Empowering Creative Expression with Enhanced Editing Capabilities
Integrating In-Feed Entry Points to Capitalize on Spontaneous Intent, Driving Higher Photo-Comment Conversion.
Following the core product upgrade, marketing efforts further drove photo comment adoption through entry design and feature promotion.