Branding · Business idea

Branding · Business idea

Branding · Business idea

Timeline

2023 04-2023 06

2023 04-2023 06

2023 04-2023 06

Role

Individual Project

Individual Project

Individual Project

Credit

Jason Gottlieb (Mentor)

Jason Gottlieb (Mentor)

Flooom

Flooom

Flooom

A home food cultivation product, accompanied by an Instagram-based planting relay movement. Through hands-on planting practices and a drawing relay to stimulate a reconsideration of the relationship between humans and food, empowering individuals to break free from the grip of consumerism.

The motivation behind creating this product emerged during my volunteer work at Baltimore Community Farms. I realized that as consumers, we categorize crops into hierarchies, associating qualities like size and uniformity with superiority, while unfairly labeling others as inferior or even leading to wastage. In fact, these crops share identical cultivation processes, taste, and nutritional value. This project seeks to challenge societal perceptions and encourage a more equitable approach to food appreciation.

A home food cultivation product, accompanied by an Instagram-based planting relay movement. Through hands-on planting practices and a drawing relay to stimulate a reconsideration of the relationship between humans and food, empowering individuals to break free from the grip of consumerism.

The motivation behind creating this product emerged during my volunteer work at Baltimore Community Farms. I realized that as consumers, we categorize crops into hierarchies, associating qualities like size and uniformity with superiority, while unfairly labeling others as inferior or even leading to wastage. In fact, these crops share identical cultivation processes, taste, and nutritional value. This project seeks to challenge societal perceptions and encourage a more equitable approach to food appreciation.

A home food cultivation product, accompanied by an Instagram-based planting relay movement. Through hands-on planting practices and a drawing relay to stimulate a reconsideration of the relationship between humans and food, empowering individuals to break free from the grip of consumerism.

The motivation behind creating this product emerged during my volunteer work at Baltimore Community Farms. I realized that as consumers, we categorize crops into hierarchies, associating qualities like size and uniformity with superiority, while unfairly labeling others as inferior or even leading to wastage. In fact, these crops share identical cultivation processes, taste, and nutritional value. This project seeks to challenge societal perceptions and encourage a more equitable approach to food appreciation.

© Portfolio by Xinran Chen

© Portfolio by Xinran Chen

© Portfolio by Xinran Chen